欢迎光临 我们一直在努力

草根如何从0到1打造自己的个人IP?

作者:admin日期:

分类:六哥SEO/站长新闻/


2010年的时候,在互联网圈里有一场大战,那就是腾讯和360之间所谓的“3Q大战”,这场战役让360的创始人一时声名鹊起,而腾讯则因这场大战发生了巨大转变。

In 2010, there was a big battle between Tencent and 360, the so-called "3Q battle", which made 360's founders famous for a while, and Tencent changed a lot because of this battle.

只要你一提起“红衣教主”,我相信只要是一个互联网圈的人,无人不知其人,他就是360创始人周鸿祎。

As long as you mention the "Red Clothes Master", I believe that as long as a person in the Internet circle, no one knows him, he is Zhou Hongyi, the founder of 360.

他因为经常穿着一件红色Polo衫,又喜欢在互联网圈里斗天斗地,使得“红衣教主”的名头在圈里比“周鸿祎”的本名更加的响亮。

Because he often wears a red Polo shirt and likes to fight the world in the Internet circle, he makes the name of the "red-coated god" more resounding in the circle than the original name of "Zhou Hongzhen".

事实上,周鸿祎其实此前以及往后跟阿里巴巴、百度、小米、网易等知名公司都有过激烈的交战,但真正让他一炮而红的是“3Q大战”。

In fact, Zhou Hongzhen has had fierce battles with famous companies such as Alibaba, Baidu, Millet and Netease before and after, but what really made him popular was the "3Q War".

而且,他打造的一款超级产品IP,即360安全卫士,这款产品的风行就和当年刚开始流行的微信一样,几乎都是以迅雷不及掩耳之势占领整个互联网市场。

What's more, his super product IP, 360 Security Guard, is just as popular as the popular micro-mail, which almost occupied the whole Internet market in a whirlwind.

现在很多人的电脑端或手机端基本都会安装上360安全卫士,而这款终端产品当时用了一个免费模式的营销策略。

Nowadays, many people will install 360 security guards on their computers or mobile phones, and this terminal product used a free marketing strategy.

这种免费模式,正如刘慈欣在《三体》中提过的威力超级恐怖的降维打击。

This free model, as Liu Cixin mentioned in the "three bodies" of the power of super-terrible dimension reduction.

这款免费的安全软件把当时所有收费的安全软件,尤其是雷军负责的金山毒霸几乎被打得体无完肤,完全毫无还手之力。

This free security software almost knocked all the security software charged at that time, especially the Kingsoft drug lord who was in charge of Lei Jun, out of hand.

从此360安全卫士在这个领域开始称霸并成功赴美上市后,因网络安全的特殊性又辗转回香港上市。

Since then, 360 security guards began to dominate in this field and successfully went to the United States for listing. Because of the particularity of network security, they went back to Hong Kong for listing.

虽然上市一波三折,但“红衣教主”早已坐拥千亿资产,名利双收。

Despite the ups and downs of the listing, the "red-shirt bishop" has already been sitting on hundreds of billions of assets, both fame and wealth.

从打造个人IP的角度分析,周鸿祎成功的利用了“3Q大战”的事件营销和360安全卫士的免费模式营销,这两大利器在互联网圈子里一战成名。

From the perspective of building personal IP, Zhou Hongzhen successfully used the event marketing of "3Q War" and the free marketing mode of 360 security guards, which became famous in the Internet circle.

任何事物从0到1是一个最艰难的过程,而像周鸿祎这样能够在互联网圈子里从一片红海中杀出一条血路的人,几乎寥寥无几。

Anything from 0 to 1 is the most difficult process, and there are few people like Zhou Hongzhen who can kill a blood line from the Red Sea in the Internet circle.

当然了,周鸿祎的“3Q大战”事件营销我们很难复制,但免费模式营销,还是能够从中提取有价值的东西应用起来的。

Of course, Zhou Hongzhu's "3Q War" event marketing is very difficult to replicate, but the free mode of marketing can still extract valuable things from it and apply them.

对于我们中小企业老板和草根创业者在周鸿祎身上有哪些值得学习的地方,尤其是如何从0到1打造个人的IP?

For our small and medium-sized business owners and grass-roots entrepreneurs, what are the places worth learning from Zhou Hongyan, especially how to build personal IP from 0 to 1?

1、定位清晰

1. Clear positioning

周鸿祎的定位是网络安全,那么打造个人IP的第一步就是定位,你必须清晰明确自己的定位是什么。

Zhou Hongyi's positioning is network security, so the first step to build personal IP is positioning. You must clearly define what your positioning is.

定位可以从自己身边开始寻找,找定位的标准尽量选择需求大、竞争小的细分领域市场。

Location can be found from their own side, and the criteria for location can be chosen as far as possible in the market segments with large demand and small competition.

2、内容塑造

2. Content Moulding

核心主要围绕你可以为你的客户解决什么问题,然后提供你的解决方法和方案。

The core focus is on what problems you can solve for your customers, and then provide your solutions and solutions.

周鸿祎开发了360安全卫士,这就是他塑造的内容,可以解决终端客户各种在电脑或手机端上遇到的安全问题。

Zhou Hongyi developed 360 security guards, which is what he created to solve various security problems faced by terminal customers on computers or mobile phones.

那么应用在我们身上则是通过塑造有价值的内容真正帮助客户解决问题,或者提供解决方案。

Then the application in us is to really help customers solve problems or provide solutions by shaping valuable content.

你塑造的内容一定要和自己的定位紧密联系,就像我写的个人IP打造一样,每一篇的主题都是紧扣个人IP来写,根据用户所需然后给出自己的解决方案和方法。

The content you create must be closely related to your own positioning, just like the personal IP creation I wrote, the theme of each article is to write closely related to personal IP, according to the needs of users and then give their own solutions and methods.

3、营销推广

3. Marketing Promotion

把你的内容整理成文章、书籍、视频、音频等各种传播媒介进行营销和推广。

Organize your content into articles, books, videos, audio and other media for marketing and promotion.

周鸿祎的方法上面已经提到过了,主要是事件营销和免费模式营销,那么,我们可以从他那借鉴免费模式的方法来做营销和推广。

Zhou Hongzhu's method has been mentioned above, mainly in event marketing and free marketing mode, so we can learn from his free marketing mode to do marketing and promotion.

比如,你写的文章发到网络上,就是在提供免费的有价值的资讯,而你的文章是在真正帮助用户解决问题的,那么你就能很快的吸引很多精准意向客户主动来联系你。

For example, if your articles are posted on the Internet to provide free and valuable information, and your articles are really helping users solve problems, then you can quickly attract a lot of precise intent customers to contact you on their own initiative.

按照以上三个步骤从0到1打造自己的个人IP,最核心的其实就是你自己的执行力的问题。

According to the above three steps from 0 to 1 to build your own personal IP, the core is actually your own execution.

我一直很喜欢这句话,三流的点子加一流的执行力,永远比一流的点子加三流的执行力更好。

I've always liked this saying. A third-rate idea plus a first-rate execution is always better than a first-rate idea plus a third-rate execution.

当年做网络安全可以说雷军系的金山毒霸无人出其右,但最后为什么被周鸿祎的360安全卫士降维打击。

As a cyber security guard, it can be said that nobody in the Lei Army's Jinshan drug lord was above the right, but why was he finally attacked by 360 security guards of Zhou Hongzhu?

免费模式营销大家都懂,但真正第一个有执行的人却只有“红衣教主”周鸿祎。

Free mode marketing is well known to all, but the first person who really has implementation is Zhou Hongyi, the "Red Coat Master".

所以,只要方法正确,个人IP打造从0到1是非常简单的,最主要的就是在执行力上下功夫。

So, as long as the method is correct, personal IP building from 0 to 1 is very simple, the most important thing is to work hard on execution.
本文标签:
关键词不能为空
极力推荐
  • 百度这么多年,挺不容易的!

  • 作为全球最大的中文搜索引擎, 百度 给我们的生活确实带来了很大的便利,也让我们国家真正拥有了自己的搜索引擎,保护了国家的隐私。 但是百度市值突然下滑,论坛里就出现了树

聚合标签