In any case, the current self-media environment is much better than when I first started working around 2005 (before and after 2005)!
For a long time, various friends have often asked me about the income of major new media platforms.
I generally follow the principle of "no money is exposed" (in fact, there is not much money to be exposed), and this sensitive topic is often avoided, and a haha will pass.
And in general, the income of a literati is like the age of a woman, and it is a privacy topic. It is recommended that the questioner should also avoid it.
These days, the well-known wave of media rectification is coming. The reporters of the "Legal Evening News" interviewed me on this topic. In the face of this serious legal media, it is not ambiguous to hide and confuse. It is simply "actively confessing" and "towing all the way." "Out," suspicion in the mouth.
Of course, it is necessary to specify that the income of my major new media only represents me personally and does not represent the average value of the platform allocated to the media. At the same time, I cannot reverse the influence of the major platforms and the traffic rankings through my income situation on all major platforms.
收入最多的平台：一点资讯 The platform with the most revenue: a little information
我刚刚查看了后台，在我所有的发文平台中，一点资讯是收入最多的一家。截止2018年11月19日，我在一点资讯的收入为65492.19元。这个数据是最近2年的收入，平均算下来每年3万多块钱，组成部分包括“广告收益”，“运营鼓励金” ,“奖金”，“赞赏”，“邀约收益” 等等。
I just checked the background, and in all my publishing platforms, a bit of information is the one with the most revenue. As of November 19, 2018, my income at a little information was 65,492.19 yuan. This data is the income of the last two years, and the average calculation is more than 30,000 yuan per year. The components include “advertising income”, “operational encouragement”, “bonus”, “appreciation”, “invitation benefit” and so on.
Due to the strong presence of today's headlines, the existence of a platform such as information is very low, but in fact it is an underestimated platform. I have written many articles to analyze a little bit of information (PS: Of course, it is not because it gives me more money, I Just say it is good). In fact, a bit of information has been leading the industry trend, both at the technical and product levels.
A little bit of information The world's first "interest engine" is its core technology system. The technology has more than 30 international patents. Based on the "interest engine", it has more than 3 million personalized channels. From this point of view, thanks to the rich experience of its core technical team, a little bit of information on the "search, recommendation" and algorithmic deep accumulation and technical characteristics can not be easily copied.
Last year, the information was obtained by the National Internet Information Office, and the Internet News Information Service License was triggered by the industry. This is the first in the industry to get this information. This is actually a good explanation.
后起之秀UC大鱼：收入20588.95元 Up-and-coming UC big fish: income 20588.95 yuan
The predecessor of the big fish was the UC subscription number, which was only launched in 2016. I made it earlier. There has been no gain before, until the upgrade to the big fish, Ali announced to invest 2 billion in cash, launched a big fish program to support the author. This “big fish plan” consists of three parts: big fish bonus, advertising share, and big fish partner. It encourages platform creators to produce works with value, connotation, fun and depth.
Ali's execution ability (or financial strength) has to be stunned. After the launch of the program, a large number of self-media people have received 10,000 yuan rewards. In 2017, the money from the media people in the circle of friends has become a trend. I also enjoyed this bonus, got a bonus of 20,000 yuan, and then calculated the plan for the distribution, and the accumulated bonus amount is 20588.95 yuan.
However, it may be because of Ali's strategic adjustment. Since 2018, the big fish has included at least a number of technology-related media from me, and they have said that they rarely get the big fish prize. That is to say, my income of 20,588.95 yuan, 20,000 was last year, and the total income this year is only a few hundred yuan.
百度百家到百家号的糊涂账：大概2--3万收入 Baidu Baijia to Baijiahao's confused account: about 2-30,000 yuan income
How much money I have earned through Baidu's platform, I am afraid this will always be a fool of me. At the earliest time, I was a webmaster. At that time, I made money through the Baidu Alliance. Later, Baidu opened Baidu Baijia, and also used the Baidu Alliance system to calculate revenue. Later, there were a bunch of content platforms such as the content system of Baijia, Xiongzhang and Baidu. They were completely dizzy: How many content creation platforms does Baidu have? Several statistical platforms? How to calculate the income separately?
Compared to the total income statistics of the big fish and a little information, Baidu is no matter whether it is the current backstage or the previous Baidu alliance background. I did not find the total data function. After turning a few pages, I am too lazy to add up. I estimate the data, which is about 2-30,000 yuan. Among them, the income of Baidu Baijia period is much more than that of the current hundred.
At the beginning of 2018, Baijia held a press conference to launch an artificial intelligence-based auxiliary writing platform to "create the brain" and support the short video creator's initiative "Million Annual Salary Plan". In this case, I think that the application of artificial intelligence is unsatisfactory. For example, the typo reminder function is very difficult to use, and the correct vocabulary is often used as a typo to mark the red.
如日中天的今日头条，收入破千刚够网费和电费 Today’s headlines, the income is broken, and the network fee and electricity bill are enough.
Undoubtedly, today's headlines are one of the fastest growing and most highly valued original content creation platforms in China. Many technologies have given the headlines today a very high rating. Even I often get the cooperation needs of public relations companies. "Ding teacher, there is a manuscript, budget 3000, can you send it to your headline number?" This kind of treatment is not available on other platforms, which shows the influence of today's headlines. .
However, what is embarrassing is that today's headlines are on my side, and the influence and income are totally out of proportion. Up to now, my accumulated headline revenue has just exceeded 1,000 yuan (this is because I have recently won two Qingyun Awards, each time each rewards 300 yuan, more than 600 yuan before breaking thousands), reaching 1174 yuan.
As of today, I have published 940 articles in the headlines today (each one is original, with an average of 2000--3000 words per piece), but the income is only a thousand dollars. I counted only one dollar in each manuscript in today's headlines. It may just be enough for electricity and internet expenses.
Not long ago, today's headline staff pulled me into a WeChat group of "important author communication groups" and became an "important author", which made me rekindle hope.
微信、雪球、艾瑞、网易、快报、搜狐等：没有或几乎没有 WeChat, Snowball, Ai Rui, NetEase, Express, Sohu, etc.: No or almost no
As one of the most wealthy Internet companies in China, Tencent's Daily Express has actually produced a lot of real money to support the author. I am not able to enjoy the bonus of the Daily Express. Up to now, the accumulated income is only 833.45. In the recent period, the daily income is only 0.01 yuan. I don't know how this 0.01 yuan is calculated, but I understand that this is actually the meaning of "thank you for patronage."
Weibo also has its own media, but its income is also very tasteless. At present, my income from Weibo is about 200 yuan.
My income in Snowball Finance is 28.81 yuan, which is equally terrible, but my reading in snowballs has already reached several million. Don't underestimate the millions of snowballs, because the target group is relatively high-end, the single reading of snowballs is very valuable.
Ai Rui, NetEase, Sohu, Pai Dai, Blog China, Sina Blog, etc., have no revenue for the time being.
As for the WeChat public account, this is currently the most important platform for me, no one. WeChat does not open the platform and appreciates that the platform will not give money, and I don't want to make money through appreciation. (On the contrary, after my article is published on WeChat, I will promote it with red envelopes), it has not been opened, so I have passed WeChat in the past two years. The income of the public number is almost zero.
杂志、报纸、广播、音频等收益：可以忽略不计了 Revenues from magazines, newspapers, radio, audio, etc.: negligible
It is worth mentioning that my main influence or my main audience is not from my personal series of platforms, but external platforms such as magazines, newspapers, online media, radio, audio, TV stations, etc. Or quote my articles and opinions.
In these platforms, the cost is also negligible. For example, not long ago, my friend circle had a "salary" given to me by a well-known radio channel. I earned 100 yuan for the first program (and I broadcast it in this program 5 years ago, and I earned 1,000 yuan for one program) . There are also several conscience magazines. After the article is transferred, each article will be paid a fee of one or two hundred yuan.
In short, if there is media (no matter what type of media, regardless of commercial or public interest purposes) without permission, but the source of the article that turned me out, I will not be held accountable, but secretly glad: I The article is to let more people see, or else I use red envelopes to promote articles every day, why?
Written in the end: Of course, all of the above are narrow "platform income". If we expand the concept of "platform", we will count as a platform by micro-broadcasting and new listings, micro-stars and even offline red envelopes. This is another new topic in terms of income. I will have a chance to talk later.