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我在自媒体头条、百家、一点、大鱼等平台的收

作者:admin日期:

分类:六哥SEO/站长新闻/

无论如何,现在的自媒体环境,比我刚开始(2005年前后)从业的时候好了很多!
      In any case, the current self-media environment is much better than when I first started working around 2005 (before and after 2005)!

长期以来,经常有各种朋友问我在各大新媒体平台的收入情况。
       For a long time, various friends have often asked me about the income of major new media platforms.

我一般本着“财不外露”的原则(实际上也没多少财可以外露),对这种敏感话题往往避而不谈,打个哈哈就过去了。
       I generally follow the principle of "no money is exposed" (in fact, there is not much money to be exposed), and this sensitive topic is often avoided, and a haha will pass.

而且一般情况下,文人的收入就像女人的年龄一样,属于隐私话题,建议提问者最好也能避免。
     And in general, the income of a literati is like the age of a woman, and it is a privacy topic. It is recommended that the questioner should also avoid it.

这几天众所周知的自媒体整改浪潮来临,《法制晚报》的记者又就此话题采访我,面对这种严肃法制类媒体,模棱两可藏着掖着也不适合,索性“主动交代”、“全盘拖出”,以绝众口猜疑。
      These days, the well-known wave of media rectification is coming. The reporters of the "Legal Evening News" interviewed me on this topic. In the face of this serious legal media, it is not ambiguous to hide and confuse. It is simply "actively confessing" and "towing all the way." "Out," suspicion in the mouth.

当然要特别说明,我在各大新媒体的收入情况,仅仅代表我个人,不代表该平台分配给自媒体人的平均值。同时,也不能通过我在各大平台的收入情况,来反证各大平台的影响力以及流量排名。
      Of course, it is necessary to specify that the income of my major new media only represents me personally and does not represent the average value of the platform allocated to the media. At the same time, I cannot reverse the influence of the major platforms and the traffic rankings through my income situation on all major platforms.

收入最多的平台:一点资讯 The platform with the most revenue: a little information

我刚刚查看了后台,在我所有的发文平台中,一点资讯是收入最多的一家。截止2018年11月19日,我在一点资讯的收入为65492.19元。这个数据是最近2年的收入,平均算下来每年3万多块钱,组成部分包括“广告收益”,“运营鼓励金” ,“奖金”,“赞赏”,“邀约收益” 等等。
      I just checked the background, and in all my publishing platforms, a bit of information is the one with the most revenue. As of November 19, 2018, my income at a little information was 65,492.19 yuan. This data is the income of the last two years, and the average calculation is more than 30,000 yuan per year. The components include “advertising income”, “operational encouragement”, “bonus”, “appreciation”, “invitation benefit” and so on.

由于今日头条的强大存在,一点资讯等平台的存在感很低,但其实这是一家被低估的平台,我曾经多次撰文分析一点资讯(PS:当然,也不是因为它给我钱多,我就说它好)。事实上,一点资讯不论技术还是产品层面,都一直在引领行业趋势。
       Due to the strong presence of today's headlines, the existence of a platform such as information is very low, but in fact it is an underestimated platform. I have written many articles to analyze a little bit of information (PS: Of course, it is not because it gives me more money, I Just say it is good). In fact, a bit of information has been leading the industry trend, both at the technical and product levels.

一点资讯全球首创的“兴趣引擎”是其核心技术体系,该技术共有30多篇国际专利,基于“兴趣引擎”其已拥有了300多万个个性化频道。从这点来说,得益于其核心技术团队的丰富经验,一点资讯在“搜索、推荐”以及算法上的深厚积淀和技术特性不是模仿能够简单复制的。
      A little bit of information The world's first "interest engine" is its core technology system. The technology has more than 30 international patents. Based on the "interest engine", it has more than 3 million personalized channels. From this point of view, thanks to the rich experience of its core technical team, a little bit of information on the "search, recommendation" and algorithmic deep accumulation and technical characteristics can not be easily copied.

去年一点资讯获得由国家互联网信息办公室颁发的《互联网新闻信息服务许可证》,引发行业关注。一点资讯拿的这个证算业内首家,这其实很能说明问题。
      Last year, the information was obtained by the National Internet Information Office, and the Internet News Information Service License was triggered by the industry. This is the first in the industry to get this information. This is actually a good explanation.

后起之秀UC大鱼:收入20588.95元  Up-and-coming UC big fish: income 20588.95 yuan

大鱼号的前身是UC订阅号,2016年才上线,我比较早的做了开通。此前一直没有任何收益,直到升级为大鱼号,阿里宣布投入20亿现金,推出大鱼计划,扶持作者。这个“大鱼计划”由大鱼奖金、广告分成、大鱼合伙人三部分组成,鼓励平台创作者产出有价值、有内涵、有趣味、有深度的作品。
      The predecessor of the big fish was the UC subscription number, which was only launched in 2016. I made it earlier. There has been no gain before, until the upgrade to the big fish, Ali announced to invest 2 billion in cash, launched a big fish program to support the author. This “big fish plan” consists of three parts: big fish bonus, advertising share, and big fish partner. It encourages platform creators to produce works with value, connotation, fun and depth.

阿里的执行力(或者资金实力)不得不让人叹服,计划推出后一大批自媒体人获得了万元奖励,2017年自媒体人在朋友圈晒大鱼号的奖金,一时成为风潮。我也享受到了这波红利,拿到2万元的奖金,后续算上分润等计划,截止到今天累计奖金数额为20588.95元。
      Ali's execution ability (or financial strength) has to be stunned. After the launch of the program, a large number of self-media people have received 10,000 yuan rewards. In 2017, the money from the media people in the circle of friends has become a trend. I also enjoyed this bonus, got a bonus of 20,000 yuan, and then calculated the plan for the distribution, and the accumulated bonus amount is 20588.95 yuan.

不过可能是因为阿里的战略调整,大鱼号2018年以来,至少包括我在内的多位科技自媒体,纷纷表示很少再能拿到大鱼号的万元奖金了。也就是说我的这20588.95元收入,有2万是去年的,今年总共收入才几百元。
     However, it may be because of Ali's strategic adjustment. Since 2018, the big fish has included at least a number of technology-related media from me, and they have said that they rarely get the big fish prize. That is to say, my income of 20,588.95 yuan, 20,000 was last year, and the total income this year is only a few hundred yuan.

百家到百家号的糊涂账:大概2--3万收入  Baidu Baijia to Baijiahao's confused account: about 2-30,000 yuan income

我通过百度的平台赚到了多少钱,这恐怕永远是一笔糊涂账了。最早的时候,我是一名网站站长,当时就通过百度联盟赚钱,后来百度开通了百度百家,也用百度联盟的体系来统计收入。再后来又出现百家号、熊掌号以及百度网盘的内容体系等等一堆内容平台,彻底晕乎:百度到底有几个内容创作平台?几个统计平台?收益分别怎么计算?
     How much money I have earned through Baidu's platform, I am afraid this will always be a fool of me. At the earliest time, I was a webmaster. At that time, I made money through the Baidu Alliance. Later, Baidu opened Baidu Baijia, and also used the Baidu Alliance system to calculate revenue. Later, there were a bunch of content platforms such as the content system of Baijia, Xiongzhang and Baidu. They were completely dizzy: How many content creation platforms does Baidu have? Several statistical platforms? How to calculate the income separately?

相比大鱼号和一点资讯的总收入统计,百度这边不管是现在的百家号后台,还是之前的百度联盟后台,我反正是没有找到总的数据功能在哪。翻了几页后懒得累计相加,就预估个数据,大概是2--3万收入。在这其中,百度百家时期的收入,远比当下百家号的要多很多。
      Compared to the total income statistics of the big fish and a little information, Baidu is no matter whether it is the current backstage or the previous Baidu alliance background. I did not find the total data function. After turning a few pages, I am too lazy to add up. I estimate the data, which is about 2-30,000 yuan. Among them, the income of Baidu Baijia period is much more than that of the current hundred.

2018年初,百家号召开发布会,推出基于人工智能的辅助写作平台“创作大脑”、扶持短视频创作者的举措“百万年薪计划”。在这其中我认为对人工智能的应用是不及格的,比如错别字提醒功能,就很不好用,经常把正确的词汇当做错字来标红。
     At the beginning of 2018, Baijia held a press conference to launch an artificial intelligence-based auxiliary writing platform to "create the brain" and support the short video creator's initiative "Million Annual Salary Plan". In this case, I think that the application of artificial intelligence is unsatisfactory. For example, the typo reminder function is very difficult to use, and the correct vocabulary is often used as a typo to mark the red.

如日中天的今日头条,收入破千刚够网费和电费  Today’s headlines, the income is broken, and the network fee and electricity bill are enough.

毋庸置疑,今日头条是国内发展最迅猛、估值最高的原创内容创作平台之一,很多科技自媒体都给予了今日头条非常重高的评价。甚至我经常会接到公关公司的合作需求“丁老师,有篇稿子,预算3000,能发到你的头条号上吗”?这样的待遇其他平台是没有的,由此可见今日头条的影响力。
      Undoubtedly, today's headlines are one of the fastest growing and most highly valued original content creation platforms in China. Many technologies have given the headlines today a very high rating. Even I often get the cooperation needs of public relations companies. "Ding teacher, there is a manuscript, budget 3000, can you send it to your headline number?" This kind of treatment is not available on other platforms, which shows the influence of today's headlines. .

不过尴尬的是,今日头条在我这边,影响力和收入是完全不成正比的。截止目前我在今日头条累计收入刚刚突破1000元(这还是因为最近得了两次青云奖,每次各奖励300元,多了这600元才破千),达到1174元。
      However, what is embarrassing is that today's headlines are on my side, and the influence and income are totally out of proportion. Up to now, my accumulated headline revenue has just exceeded 1,000 yuan (this is because I have recently won two Qingyun Awards, each time each rewards 300 yuan, more than 600 yuan before breaking thousands), reaching 1174 yuan.

截止今天我在今日头条累计发文940篇(每一篇都是原创,平均每篇2000--3000字),收入却只有千元,算下来我在今日头条每篇稿子只赚1元钱多一点,可能刚刚够电费和网费的开支。
     As of today, I have published 940 articles in the headlines today (each one is original, with an average of 2000--3000 words per piece), but the income is only a thousand dollars. I counted only one dollar in each manuscript in today's headlines. It may just be enough for electricity and internet expenses.

前不久,今日头条工作人员把我拉进一个“重要作者沟通群”的微信群,成为“重要作者”后,这让我重新燃起了希望。
       Not long ago, today's headline staff pulled me into a WeChat group of "important author communication groups" and became an "important author", which made me rekindle hope.

微信、雪球、艾瑞、网易、快报、搜狐等:没有或几乎没有  WeChat, Snowball, Ai Rui, NetEase, Express, Sohu, etc.: No or almost no

作为中国最有钱的互联网企业之一,腾讯的天天快报其实拿出了很多真金白银扶持作者。我没能力享受到天天快报的红利,截止目前累计收入只有833.45,最近一段时间每天的收入更是只有0.01元。我不知道这0.01元是怎么计算出来的,但我明白这其实就是“谢谢惠顾”的意思。
     As one of the most wealthy Internet companies in China, Tencent's Daily Express has actually produced a lot of real money to support the author. I am not able to enjoy the bonus of the Daily Express. Up to now, the accumulated income is only 833.45. In the recent period, the daily income is only 0.01 yuan. I don't know how this 0.01 yuan is calculated, but I understand that this is actually the meaning of "thank you for patronage."

微博也有自媒体,但收入也很鸡肋,目前我在微博自媒体的收入约为200多元。
       Weibo also has its own media, but its income is also very tasteless. At present, my income from Weibo is about 200 yuan.

我在雪球财经的收入为28.81元,同样的惨不忍睹,但我在雪球的阅读量早就达到了几百万。别小看雪球的几百万,因为目标人群比较高端,雪球的单个阅读是非常有价值的。
     My income in Snowball Finance is 28.81 yuan, which is equally terrible, but my reading in snowballs has already reached several million. Don't underestimate the millions of snowballs, because the target group is relatively high-end, the single reading of snowballs is very valuable.

艾瑞、网易、搜狐、派代、博客中国、新浪博客等等,暂时没有收益。
      Ai Rui, NetEase, Sohu, Pai Dai, Blog China, Sina Blog, etc., have no revenue for the time being.

至于微信公众号,目前这对于我来说是最重要的一个平台,没有之一。微信这边不开赞赏平台是不会给钱的,而我不想通过赞赏赚钱(相反,我的文章在微信首发后,我会拿红包进行推广),就一直没有开启,所以这两年通过微信公号的收益,几乎为0。
     As for the WeChat public account, this is currently the most important platform for me, no one. WeChat does not open the platform and appreciates that the platform will not give money, and I don't want to make money through appreciation. (On the contrary, after my article is published on WeChat, I will promote it with red envelopes), it has not been opened, so I have passed WeChat in the past two years. The income of the public number is almost zero.

杂志、报纸、广播、音频等收益:可以忽略不计了  Revenues from magazines, newspapers, radio, audio, etc.: negligible

值得一提的是,我的主要影响力或者我的主要受众,不是来自于我的个人发布的系列平台,而是杂志、报纸、网媒、广播、音频、电视台等外部平台,这些平台会转载或者引用我的文章、观点。
     It is worth mentioning that my main influence or my main audience is not from my personal series of platforms, but external platforms such as magazines, newspapers, online media, radio, audio, TV stations, etc. Or quote my articles and opinions.

在这些平台中,费用也基本可以忽略不计。比如前不久,我朋友圈晒过一家知名的广播频道给我的“工资”,我做一期节目收入为100元(而我5年前在这家广播,做一期节目收入为1000元)。还有几家良心杂志,转了文章后,每篇会给一两百元的稿费。
     In these platforms, the cost is also negligible. For example, not long ago, my friend circle had a "salary" given to me by a well-known radio channel. I earned 100 yuan for the first program (and I broadcast it in this program 5 years ago, and I earned 1,000 yuan for one program) . There are also several conscience magazines. After the article is transferred, each article will be paid a fee of one or two hundred yuan.

总之,如果有媒体(不管是哪种类型的媒体,也不管出于商业还是公益目的)未经许可但是注明出处的转了我的文章,我不但不会追究法律责任,反而暗暗庆幸:我的文章就是要让更多的人看到,要不然我每天拿红包推广文章,为啥?
    In short, if there is media (no matter what type of media, regardless of commercial or public interest purposes) without permission, but the source of the article that turned me out, I will not be held accountable, but secretly glad: I The article is to let more people see, or else I use red envelopes to promote articles every day, why?

写在最后:当然以上都是狭义的“平台收入”,我们如果把“平台”的概念进行扩大,把通过微播易和新榜、微岚星空甚至线下参会红包等都算做“平台收入”的话,这又是一个新的话题。以后有机会再聊。
     Written in the end: Of course, all of the above are narrow "platform income". If we expand the concept of "platform", we will count as a platform by micro-broadcasting and new listings, micro-stars and even offline red envelopes. This is another new topic in terms of income. I will have a chance to talk later.

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